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Constructing and Implementing a Training Model for ‘Exclusive Customer Mindshare’ Digital Marketing Skills in Vocational Education

Wen Li

Abstract


The development of new quality productive forces presents renewed requirements for cultivating high-quality technical and skilled talent in China. Addressing the misalignment between current digital marketing education in vocational colleges and evolving industry demands, this paper constructs a talent cultivation model oriented toward the high-efficacy objective of “Exclusive Customer Mindshare.” The model provides a structured approach for developing highly effective digital marketing professionals that meet the demands of new quality productive forces, thereby facilitating deeper integration between the educational and industrial chains.

Keywords


New Quality Productive Forces; Exclusive Customer Mindshare; C-D-R Cultivation Model

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References


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DOI: http://dx.doi.org/10.18686/ahe.v9i5.14251

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