Evaluation and Optimization Pathways for the Communication Effectiveness of Online Ideological and Political Education in Higher Education Institutions in the New Media Era

Abstract

The continuous iteration and evolution of digital technologies have reshaped the discursive space and interactive logic within higher education settings, enabling multidimensional extensions of ideological and political education and triggering profound transformations in its communication structures. Given the cognitive preferences of “digital natives,” current online ideological and political communication faces numerous challenges. These include mismatches between content supply and demand, fragmented media integration, insufficient technological support, and sluggish feedback mechanisms—all severely limiting the effectiveness of ideological and political education. Addressing these pain points urgently requires constructing an optimized framework encompassing the restructuring of content production ecosystems, the integration of omnichannel media systems, and the deep empowerment of intelligent algorithms.