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Exploration on the Design Practice of the Quality Course of "Network Marketing" Combining Work and Study

Jia Li

Abstract


Through the "Network Marketing" quality curriculum design and practice, this paper clearly points out the importance of the concept of combining work with study, curriculum design process can be divided into goal setting, content construction, teaching organization, practical teaching, teaching methods, and so on. It provides a reference for the development and construction of similar courses in higher vocational colleges.


Keywords


Combination of Work and Study; Quality Courses; Curriculum Design

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References


June Dennis. Designing Relevant Marketing Curriculum: The State of the Nation [J]. 14(1).

Brennan, Ross, Skaates, Maria Anne. An International Review of the Business-To-Business Marketing Curriculum [J]. Marketing Education Review, 15(3): 77-89.

Kaynak E, Yucelt U, Barker, A. T. Internationally - Oriented the Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A. And New Zealand[M]// Proceedings of the 1989 Academy Of Marketing Science (AMS) Annual Conference. 2015.




DOI: http://dx.doi.org/10.18686/ahe.v3i3.1470

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