The Promotion Strategy of University Library Competitiveness in the Era of Big Data

Abstract

In the era of big data, people 's access to knowledge and information tends to be diversified, and the traditional advantages of university libraries are facing great challenges. How to occupy an advantage in the competition with all kinds of information service enterprises is an important task for university libraries. This paper uses SWOT situation analysis method to study the advantages and disadvantages, opportunities and challenges faced by university libraries, and puts forward countermeasures to enhance competitiveness: first, expand personalized knowledge service, enhance service competitiveness; second, attach importance to brand building, enhance cultural competitiveness; third, build characteristic collection, enhance resource competitiveness; Fourth, improve management system, enhance management competitiveness Fifth, improve the quality of librarians and enhance the competitiveness of talents