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A Study on the Teaching Mode of Business English in Colleges and Universities Based on Innovation and Entrepreneurship———Taking Business English Major as an Example

Jiaping Liu

Abstract


Under the tide of "mass entrepreneurship, mass innovation", the Business English major in colleges and universities should keep pace with the times and shall be innovation and entrepreneurship-oriented. It is necessary to improve the proportion of practical teaching of innovation and entrepreneurship, and pay attention to cultivating students’professional ability and accomplishment in professional teaching and innovative entrepreneurship teaching, so as to meet the needs of social development for business English professionals. This paper focuses on the problems related to business English teaching in colleges and universities based on innovation and entrepreneurship orientation.

Keywords


Higher Education; Business English Teaching; Innovative Entrepreneurial Orientation; Teaching Mode

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References


Wang S. Practice of teaching reform for Business English major in higher vocational colleges based on the cultivation of innovative entrepreneurial ability. Science, Education and Literature Collection (first issue); (5): 66-67.

Sun Y. Research on the development mode and strategy of the integration of innovation and entrepreneurship education and professional education in applied colleges and universities in China———Taking the Business English major of Binhai Foreign Affairs College of Tianjin Foreign Studies University as an example. Science and Education Guide; 000(11x): 3-4.

Du L. Exploration on the teaching mode of cross-border e-commerce innovation and entrepreneurship training course for Business English major———Taking the Changjiang Vocational College as an example. Science and Education Guide 356; (11): 139-140.




DOI: http://dx.doi.org/10.18686/ahe.v4i4.2156

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