Analysis of Enterprise Marketing Strategy in the Context of Big Data Era

Abstract

The development and progress of China’s computer information technology have promoted the advent of the big data era. At present, big data in China has been widely used in national politics, economy and other aspects, and has achieved great results. Among them, the role of big data is particularly prominent in corporate marketing. This article briefly outlines the current situation of enterprise marketing, the methods of ending problems in the context of the era of big data, and the significance of the era of big data to enterprise marketing strategies.