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Research and Development of Shaanxi Folk Culture and Modern Product Design

Yu Wang

Abstract


Shaanxi has rich and unique folk cultural tourism resources, but there are still shortcomings in the development and design of folk cultural creative products. The author analyzes the current situation of Shaanxi folk cultural tourism creative product design, and on this basis puts forward the strategy of Shaanxi folk cultural tourism creative product innovative design.

Keywords


Folk Culture; Modern product design; Innovation

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References


[1] Wen Q. Research on the Brand Image Design of Shaanxi Tourism Cultural and Creative Products——Taking the "Xi'an Year·The Most China" Spring Festival Model as an Example[J]. Art Literature, 2020(08): 149-150.

[2] Xu Chang. On the development and design of Xi’an folk cultural products[A]. Beijing Academy of Visual Arts, Chinese and Foreign Design and Research Institute, China Creative Alliance Network. China Creative Design Yearbook·2018-2019 Proceedings[C].: Chengdu Rongcheng Art Museum, 2020: 4.

[3] Fu Miao. Product design of folk culture, tourism and cultural creation in southern Shaanxi[J]. Science and Technology Information, 2019, 17(21): 231+233.

[4] Qiao J, Dai H, Li X. The design of folk New Year pictures in Huxian County, Shaanxi Province in cultural and creative products[J]. Industrial Design, 2019(03): 116-117.




DOI: http://dx.doi.org/10.18686/ahe.v4i12.3243

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