Improve the Marketing Strategy of Innovative Property Management Companies

Abstract

With the continuous improvement of the status of the real estate industry, property management also occupies
an increasingly important position in the lives of the Chinese people. As a new type of service industry, the development
of the property management industry is still in the exploratory stage, and it continues to usher in new opportunities. Based
on the continued prosperity of the industry, China’s property management market continues to grow, and the number of
companies that have joined is also increasing exponentially. In this industry situation with great development potential and
many competitors, property management companies should make more efforts to improve their core competitiveness. The
development of innovative marketing strategies will play an important role in enhancing the competitiveness of enterprises.