The Function of Red Tourism in the Political Ideology of College Students

Abstract

Red tourism has becoming increasingly popular in recent years. It is an innovative way to strengthen and improve
the ideological and political education of college students in this new era. From the perspective of ideological and political
education, it has realized the innovation of the educational carrier, enriched the content and form of education, and achieved
remarkable results in the process of ideological and political education for college students. The red tourism market has great
potential for development, and it is particularly important to understand the red tourism preference of college students and the
specific influencing factors. From the perspective of the relation between red tourism and political education, this paper applies
theoretical knowledge of ideological and political education. This paper made use of questionnaire survey on the behavioral
preference of red tourism activities and how these students perceived the function of red tourism in their political ideology.
The respondents include the freshmen, sophomores, juniors and senior college students in Weifang Institute of Technology.
In the study, there are three functions of red tourism which surfaced: first, it enriches the form and connotation of red tourism
resources; second, the development of red tourism resources follows the principle of highlighting ideological education
and being close to life at the same time; third, it brought the red tourism education into the ideological and political theory
curriculum system. It also points out the problems existing in the implementation process. This paper also discusses the way
in which the function of ideological and political education can be realized, which is to improve the construction, management
and promotion of red tourism education, and engage college students in this way it enables students to accept ideological and
political education in an easier way with jubilation.