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Thoughts on the Construction of Marketing Specialty under the Background of New Liberal Arts

JunHong Zhang, Jing Sun, Yan Wang


With the continuous advancement of the construction of socialism with Chinese characteristics, the requirements for Humanities in higher education are gradually updated. In the context of the new liberal arts, since 2019, liberal arts majors such as economics, management and law have paid more and more attention to interdisciplinary subjects, and the content of higher education has also tended to be diversified and comprehensive. For the marketing specialty, although it has experienced many years of development, the construction of marketing specialty is still facing some problems and challenges in the initial stage of the construction of new liberal arts. Based on the brief description of the new liberal arts background and marketing specialty, this paper analyzes the problems existing in the discipline construction at the present stage, and puts forward innovative solutions in combination with the future talent demand and specialty training objectives.


New Liberal Arts Background; Marketing Management; Professional Construction

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1. Fan Z. Thoughts on the construction of marketing specialty under the big data environment. Business News 2019;(06): 148+150. 2. Luo W. Discussion on the reform and innovation of talent training mode of marketing specialty under the background of new liberal arts. Time-honored Brand Marketing 2021; (07): 125-126.

DOI: http://dx.doi.org/10.18686/ahe.v5i5.3694