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Research on Cross-border E-Commerce Path in Guangdong, Hong Kong and Macao Under the “One Belt, One Road” Construction Background——A Case Study of Zhaoqing

Xiaoyuan Li

Abstract


“One belt, one road” is vigorously promoted by our government, which is the important node in
Guangdong-Hong Kong-Macao greater bay area. At the same time, the industrial scale of cross-border e-commerce in
Guangdong has increased year by year. Zhaoqing uses its unique geographical location, regional advantages and policy
resources in Guangdong to develop cross-border e-commerce industry. In recent years, China’s cross-border e-commerce
has developed rapidly, but there are problems in the monitoring of logistics operation industry, e-commerce marketing
mode, goods circulation, capital settlement and brand. This article focuses on “one belt, one road” development and
construction of the Guangdong bay Hongkong Macau bay cross border commercial development path, with in-depth study,
and takes Zhaoqing as an example to continuously improve cross-border electricity supplier development platform to
enhance the professional ability and marketing ability of the relevant industry professionals, and create independent brand
for the electricity supplier company

Keywords


Cross Border E-Commerce; Export Oriented Economy; Foreign Trade Talents; Construction of the Belt and Road, Guangdong-Hong Kong-Macao Greater Bay Area

Full Text:

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References


[1] Wen S. Regional development and research of construction of the Guangdong, Hongkong and Macau area under the

background of “one belt, one road”——Based on the SWOT analysis of. China Business Theory 2019; (15): 185-188.

[2] Li F. Construction project in the bay area of Guangdong, Hongkong and Macau under the background of “one belt, one

road”——A case study of Wuyi district in Jiangmen. Chongqing Journal of Electronic Engineering 2019; 28(3): 18-21.

[3] Lan S, Fang C. Analysis economic development strategy and path of Guangdong, Hongkong and Macau under the

initiative background of “one belt, one road”. Knowledge Economy 2019; (1): 31-32.




DOI: http://dx.doi.org/10.18686/ahe.v5i6.3730

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