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Research on Cross-border E-Commerce Path in Guangdong, Hong Kong and Macao Under the “One Belt, One Road” Construction Background——A Case Study of Zhaoqing

Xiaoyuan Li


“One belt, one road” is vigorously promoted by our government, which is the important node in
Guangdong-Hong Kong-Macao greater bay area. At the same time, the industrial scale of cross-border e-commerce in
Guangdong has increased year by year. Zhaoqing uses its unique geographical location, regional advantages and policy
resources in Guangdong to develop cross-border e-commerce industry. In recent years, China’s cross-border e-commerce
has developed rapidly, but there are problems in the monitoring of logistics operation industry, e-commerce marketing
mode, goods circulation, capital settlement and brand. This article focuses on “one belt, one road” development and
construction of the Guangdong bay Hongkong Macau bay cross border commercial development path, with in-depth study,
and takes Zhaoqing as an example to continuously improve cross-border electricity supplier development platform to
enhance the professional ability and marketing ability of the relevant industry professionals, and create independent brand
for the electricity supplier company


Cross Border E-Commerce; Export Oriented Economy; Foreign Trade Talents; Construction of the Belt and Road, Guangdong-Hong Kong-Macao Greater Bay Area

Full Text:



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DOI: http://dx.doi.org/10.18686/ahe.v5i6.3730