Thoughts on Public Opinion Guidance Strategies for College Students in the Era of Big Data

Abstract

In the era of big data, the public opinion guidance ability of college students has become one of the reference indicators to measure the quality and level of university management. The advantages of big data technology provide technical support for college students’ public opinion guidance, but the emergence of massive information data and bad public opinion information in the network also have a great impact on the physical and mental health of contemporary college students and the formation of correct values. Therefore, colleges and universities should pay attention to the public opinion guidance of college students and do a good job in public opinion guidance. Based on this, this paper analyzes the problems faced by the traditional public opinion guidance of colleges and universities, and puts forward the public opinion guidance strategies of college students for reference.