Analysis on the Introduction and Incentive of “New Farmers” under the Background of Rural Revitalization

Abstract

Through questionnaires and field visits to investigate the development status of new farmers, it is concluded that new farmers are currently mainly concentrated in the surrounding areas of cities, mainly engaged in the sale of characteristic agricultural products, and the group is highly mobile. Combining with the actual development of the “new farmers”, measures for the introduction of talents are proposed from the aspects of building beautiful villages, building training systems, and promoting the culture of rural talents. On this basis, corresponding incentive mechanisms are proposed from two aspects: internal incentives and external incentives.