Research on Existing Problems and Optimizing Countermeasures of University Exhibition Tourism Education

Abstract

The market economy has developed rapidly in recent years, and exhibition tourism has also become an important part of the tourism industry, and the development speed is very rapid. The rapid rise of the exhibition tourism economy has promoted the development of domestic tourism. The rapid development of the corresponding service supply chain has caused some problems, especially the lack of exhibition tourism talents, and the second is that the overall quality of exhibition tourism talents is not high enough and does not have professional standards. The training mode of exhibition tourism talents has not been established. Completely, the shortage of convention and exhibition talents has seriously inhibited the rapid progress of domestic convention and exhibition tourism. Therefore, a comprehensive training model for convention and exhibition talents is particularly important. As the main export port of convention and exhibition tourism talents, college education provides high quality to the society. High-level exhibition tourism talents that meet the needs of the society.