Advertising Effect of the English Translation of Rural Tourism Brand “Bengenei”
Abstract
A tourism brand represents the imprint and characteristics of national culture and the wisdom of national cultural products. The most innovative tourism brand in Hainan, “Bengenei”, fully presents the advantages of Hainan rural ecological resources and cultural heritage. This paper analyzes the successful advertising effect from the English translation of Hainan rural tourism brand “Bengnei”, which has a far-reaching impact on the international publicity of Chinese rural tourism brand.
Keywords
Hainan Rural Tourism; Bengenei; Brand Translation
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DOI: http://dx.doi.org/10.18686/ahe.v5i10.4094
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