Integrated Teaching Mode of Marketing Course in Technical School

Abstract

In the process of economic development in recent years, marketing has attracted the attention of the public, and marketing needs to reflect the integrated innovation of marketing teaching curriculum while teaching. Marketing, as a popular major in technical schools, relies on practical cases and practical marketing techniques to carry out integrated teaching of students in technical schools, which greatly meets the employment needs of current social development. This is also the reform and innovation direction that technical schools need to pay attention to in the process of practical teaching. Taking this as the theme, this article discusses the effective development of the integrated teaching mode of marketing course, puts forward the teaching strategy of the integrated mode, and hopes to provide some help to the teaching of marketing course in technical colleges.