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Discussion on “Online + Offline” Interactive Teaching Mode of Advertising Professional Practice Courses

Chengyu Liu

Abstract


In the practice course of advertising major, the teaching of computer graphic design course is the core course, which mainly guides students to learn and master the operation skills of software, and can use it flexibly in practice. In order to improve the teaching effect, online and offline methods can be used. Interactive teaching methods, through online graphic and video file explanations, online teacher-student exchanges and discussions, and other auxiliary teaching, combined with offline practical operation reviews, etc., through blended teaching, students can improve computer graphics and text design. The comprehensive ability of practice. This paper mainly takes the practical teaching of advertising professional practice courses as an example, and discusses the “online + offline” interactive teaching mode and application.

Keywords


Advertising Major; Computer Graphic Design; Online + Offline; Interactive Teaching

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References


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DOI: http://dx.doi.org/10.18686/ahe.v5i12.4298

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