An Analysis of Public Signs Translation Based on Translation as Adaptation and Selection-Taking the Slogan Translation of Beijing Olympic Winter Games for Example

Abstract

As a new paradigm of translation studies, Eco-translatology regards translation as a process of adaptation and selection. The translator follows its' basic principle,“Multidimensional adaptation and adaptive selection”, in order to reach multi-dimensional transformation of translation. This translation method is often reflected in the translation of public signs, and show its' significance in both language communicating and culture exchanging, As a greatest success of public signs translation from a new approach, the slogan translation of Beijing Winter Olympic Games is of great significance to explore a new way to tell stories about China and promote the communication and cooperation in the standard spoken and written Chinese language.