The Win-Win Pragmatic Strategy in International Business Negotiation

Abstract

Economic Globalization development promotes business communication among different countries of the world, and the cross-cultural development also develops gradually. Business negotiation is an important part of intercultural communication. Business negotiation is using reasonable strategy to achieve final success result. The focus of international business negotiation is on the pragmatic strategy of winning and losing, and there is little research on the win-win pragmatic strategy. In international business negotiations, win-win pragmatic principles can not only achieve win-win results, but also lay the foundation for long-term cooperation between the two sides.On this thesis by researching the type of international business negotiations, the author perceive that a good negotiator should have the quality of the derivation in the essence of the win-win pragmatic strategies in international business negotiation. With the principles and methods listed in this thesis, the author hopes that it can be helpful to the people who are interested in win-win pragmatic strategies in the process of international business negotiation.