Research on the Innovative Path of Colleges and Universities Serving the Construction of Urban Music Culture

Abstract

The construction of college folk orchestra can not only promote the development of colleges and universities, but also promote the construction of music culture in the city. There are not a few folk orchestras in art colleges and universities in China, but so far, the development of folk orchestras and their drive to the surrounding culture are not ideal. Based on this, this paper briefly expounds the necessity of the development of college folk music troupes. Based on the analysis of the current situation of the development of college folk music troupes, this paper puts forward some innovative paths for college folk music troupes to serve the construction of urban music culture, such as improving the member framework, doing a good job in marketing publicity and establishing a brand orchestra, so as to add cultural help to the construction of modern and civilized cities.