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Research on the Strategy of Revitalizing the Teaching of Local Advertising Service in Rural colleges and Universities

Yanan Lin

Abstract


The report of the 19th National Congress clearly pointed out that vigorously promoting rural construction is a major strategic decision of the current "three issues(Agriculture, rural areas and farmers)". Colleges and universities bear the responsibility of cultivating and transporting excellent social elites for the country. Under the environment of rural development in China, they must shoulder their responsibilities, make full use of their strengths and make their own contribution to the realization of rural development. This paper discusses the significance of advertising major in local colleges and universities for the implementation of rural revitalization and development strategy, and puts forward specific measures for the implementation of rural revitalization strategy, hoping to provide reference for the revitalization of rural areas.


Keywords


Rural Revitalization Strategy; Local Universities; Advertising Major; Cultural and Creative Practice

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References


Jiang J, Qiao N. Research on the communication strategy of IP from the perspective of tourism poverty alleviation -- Taking Nanping Yao township as an example [J]. Tourism and photography 2020;(2):56-57.




DOI: http://dx.doi.org/10.18686/ahe.v6i7.4699

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