Analysis of Chinese Tourists' Expectations and Satisfaction with Thai Tourism

Abstract

With the development of economy, more and more Chinese tourists choose Thailand as their tourism destination, which
is both an opportunity and a challenge for the development of tourism in Thailand. Under this background, it is meaningful to
explore and analyze the tourism expectations and satisfaction of Chinese tourists after their on-site experience in Thailand.
On the basis of previous studies, this study compares the expected value of different tourism factors with the actual experience
satisfaction model, combines the results of the questionnaire survey, carries out data analysis with the help of software, verifies the
research hypothesis and draws conclusions. The study finds that Chinese tourists' satisfaction in Thailand is highly correlated with
the expectations of various tourism factors, and both of them are influenced by the differences of Chinese tourists' demographic
information. At the same time, the overall satisfaction is affected by various specific satisfaction factors, showing a linear additive
relationship. Finally, this study analyses the conclusions and problems found, and puts forward some countermeasures and
suggestions based on Thailand's relevant policies, economic and cultural status, to provide a suggestion for the sustainable and
healthy development of Thailand's tourism market to China.