Innovation and Entrepreneurship of College Students to Empower Rural Revitalization Implementation Path and Thinking

Abstract

In 2017, General Secretary Xi Jinping sent a reply to college students who participated in the third China “Internet plus”
College Students’ Innovation and entrepreneurship Competition “Youth Red Dream Building Journey”. He put forward ardent
expectations for the young generation of the motherland, hoping that the young generation can take root in China to understand the
national conditions and people’s conditions, and grow their wisdom and ability in innovation and entrepreneurship. The Ministry of
Education, in the Action Plan for Improving the Quality and Quality of Vocational Education (2020-2023), emphasizes the supply
of vocational education in areas in urgent need of talents, such as agriculture and rural areas. From 2017 to 2021, the E-commerce
major of Zibo Vocational College will conduct innovation and entrepreneurship education for college students, and encourage and
support college students to return home and start businesses. Through the data analysis of five years’ returnee entrepreneurship of
college students, the implementation path and actual combat research of returnee entrepreneurship are studied. The results show
that the quality of innovation and entrepreneurship education in school has a direct impact on the effect of entrepreneurship after
graduation. In the initial stage of entrepreneurship after graduation, schools and society need to provide entrepreneurship support
and education.