The Impact of Time-Honored Food Through Experiential Marketing on Leisure Tourist Loyalty
Abstract
situation and methods of experience marketing of major time-honored food companies in Guizhou Province were counted through
descriptive statistical methods. Three research objectives were set for this paper, including investigating the current trend of the
time-honored food market, analyzing purchase intention through the promotion of experiential marketing, and proposing appropriate concepts and policies for improving the time-honored food market in Guizhou.
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DOI: http://dx.doi.org/10.18686/ahe.v6i11.4940
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