Pre-Sale Model of E-commerce Platforms on Influencing Consumer Buying Behavior in Sichuan
Abstract
a hot topic in the current consumer market. In the fierce market competition environment, understanding the needs of consumers
more comprehensively with a new pre-sale sales strategy has been adopted by e-commerce platforms, which has become one of
the consumption patterns for most consumers in Sichuan. This paper proposed three objectives for investigation: determination
of the quality scale in personal and situational factors and pre-sale situation, the relationship of consumer perception factor and
personal consumer characteristics to the pre-sale mode of the e-commerce platform, and the use of information technology for the
pre-sale platform to meet consumer needs.
Keywords
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DOI: http://dx.doi.org/10.18686/ahe.v6i11.4943
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