• Login
  • Register
  • Search

Study on the Willingness of Sichuan Young Women in Using Online Lending Platforms Driven by Luxury Impulse Consumption

Mengli Sun

Abstract


This study focuses on the Sichuan young women using lending platforms based on their luxury impulse consumption
and how these platforms affect the perceived use, trust, and risk for the consumption. An in-depth analysis of the status quo and
trends of Chinese residents’ luxury consumption psychology and consumption behavior has essential theoretical and practical significance for domestic and foreign luxury goods companies to explore the Chinese market better and promote the transformation
and upgrading of my country’s consumer market. The three research objectives are: to explore the convenience brought by the
emergence of Internet lending, to solve a series of customer attitudes through internet lending platforms, and to propose the control
of the online media market.

Keywords


Sichuan Young Woman; Online Lending Platform; Luxury Impulse Consumption

Full Text:

PDF

References


[1] McKnight, U. et al. (2015). The legacy of pesticide pollution: An overlooked factor in current risk assessments of freshwater systems. Water Research. Vol 84, p.25-32.

[2] Ajzen, L. and Driver, B. (1991). Prediction of leisure participation from behavioral, normative, and control beliefs: An application of the theory of planned behavior. Journal of Leisure Science. Vol 13, p.185-204.

[3] Cunningham, L. et al. (2005). Perceived risk and the consumer buying process: internet airline reservations. International Journal of Service Industry Management. Vol 16 No 4, p.357-372.

[4] Dubois, B. and Laurent, G. (1994). Attitudes Towards the Concept of Luxury: an Exploratory Analysis”, in AP - Asia Pacific Advances in Consumer Research Volume 1, eds. Joseph A. Cote and Siew Meng Leong, Provo, UT : Association for Consumer Research, Pages: 273-278.

[5] Shi, X. et al. (2019). How does P2P lending platform reputation affect lenders’ decision in China? International Journal of Bank Marketing. Vol 37 No 7, p.1566-1589.




DOI: http://dx.doi.org/10.18686/ahe.v6i15.5154

Refbacks