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Study on Double Reduction Policy on Service Adoption Intention of Private Education and Training Institutions of Sichuan Consumer

Chongjun Zeng


This study takes the Sichuan consumer group as the research object and combines the consumer’s perceived risk theory
with the perceived value theory to explore the “double reduction policy on the service adoption intention of private education and
training institutions in the Sichuan consumer group” mechanism of influence.” Through research and analysis, the advantages and
disadvantages of the education and training industry and future development trends are found, and feasible suggestions for improving the services of the education and training industry are put forward. The three research objectives are: to analyze the current
economic impact of consumer adoption intentions on educational and training institutions in Sichuan; to explore the relationship
between adoption intention and various dimensions (perceived risk, attitude to use, perceived usefulness, and perceived ease of
use) of adoption intention: and the significance of adoption intention; to formulate targeted marketing strategies, and provide valuable advice for education and training institutions.


Double Reduction Policy; Service Adoption Intention; Private Education and Training Institute

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DOI: http://dx.doi.org/10.18686/ahe.v6i15.5156