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A Study on the Continued Use of Knowledge-Based APP Users in Guizhou Based on the Perspective of Perceived Value

Shengxia Yang


The wide variety of products offered by online sales platforms makes choosing the correct item a challenging task.
The expertise and knowledge of customers in such product assortments can vary widely. Therefore, there is a need for intelligent
recommender systems that provide personalized dialogues that support customers during the product selection process. The three
research objectives are: to explore the factors in continuing for using knowledge-based apps; to identify the relationship between
influencing factors and sustainable usage intention; to search for the countermeasures and suggestions for the continued development of applications user policies.


Continued Use; Knowledge-Based App Users; Perceived Value

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DOI: http://dx.doi.org/10.18686/ahe.v6i15.5160