• Login
  • Register
  • Search

A Study on the Continued Use of Knowledge-Based APP Users in Guizhou Based on the Perspective of Perceived Value

Shengxia Yang

Abstract


The wide variety of products offered by online sales platforms makes choosing the correct item a challenging task.
The expertise and knowledge of customers in such product assortments can vary widely. Therefore, there is a need for intelligent
recommender systems that provide personalized dialogues that support customers during the product selection process. The three
research objectives are: to explore the factors in continuing for using knowledge-based apps; to identify the relationship between
influencing factors and sustainable usage intention; to search for the countermeasures and suggestions for the continued development of applications user policies.

Keywords


Continued Use; Knowledge-Based App Users; Perceived Value

Full Text:

PDF

References


[1] Oliver, R. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research. Vol 17, p.46-49..

[2] Zeithami, V. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing. Vol 33. p.221-238.

[3] Woodruff, R. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science. Volume 25, p.139-146.

[4] Ravald, A. and Grönroos, C. (1996). The value concept and relationship marketing. European Journal of Marketing. Vol 30 No 2, p.19-30.

[5] DeLone, W. and McLean, E. (1992). Information Systems Success: The Quest for the Dependent Variable. Information Research System. Vol 11, p.3-11.

[6] Li, S. et al. (2020) Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps? Journal of International Marketing, p.22-31.




DOI: http://dx.doi.org/10.18686/ahe.v6i15.5160

Refbacks