Study on the Influence Mechanism of the New Retail Model on Consumers’ Willingness to Buy Snack Food in Guizhou
Abstract
fresh snack foods. The three research objectives were based on three primary objectives: to analyze the influence of consumers in
Guizhou on their willingness to buy snack food; to explore the influencing mechanism between the relationship between perceived
value, perceived risk, brand attitude, and purchase intention; to formulate targeted marketing strategies and provide highly referenced opinions for consumers of snack food to maintain and improve their willingness to purchase.
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DOI: http://dx.doi.org/10.18686/ahe.v6i15.5170
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