Research on the Application of Network Marketing in Small and Medium-sized Enterprises
Abstract
China’s small and medium-sized enterprises network marketing application level is relatively weak,facing talent
demand,marketing concept,management and technology and other problems.Through the analysis of the problems existing in
the network marketing of small and medium-sized enterprises,this paper puts forward the problems and countermeasures of the
effective network marketing of small and medium-sized enterprises in China.
demand,marketing concept,management and technology and other problems.Through the analysis of the problems existing in
the network marketing of small and medium-sized enterprises,this paper puts forward the problems and countermeasures of the
effective network marketing of small and medium-sized enterprises in China.
Keywords
Application small and medium-sized enterprise network marketing
Full Text:
PDFReferences
[1] He Jianmin.Network Marketing[C].Beijing:Publishing House of Electronics Industry,2010.3(14).
[2] Xue Lei.Current Situation Analysis and Countermeasure Research of Chinese Enterprises’Network Marketing development[J].China Business and Trade,2010(3).
[3] Gu Xiaoyan.Research on current Situation and Countermeasures of E-commerce Application in Small and medium-sized Enterprises[J].Shopping Mall Modernization,2009(11).
DOI: http://dx.doi.org/10.18686/ahe.v6i16.5306
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