Analysis of Hotel Tourism Brand Construction Strategy
Abstract
The construction of hotel tourism brand can promote the continuous development of hotel tourism, help hotel enterprises
improve economic benefits, and study the current situation and Countermeasures of hotel tourism brand construction. Hotels
should carry out top-level design and unified planning, reasonably allocate tourism brand resources, and promote and publicize
hotel services and hotel tourism brands. Hotels can build national brands to make hotels have certain characteristics, The hotel
should also train talents to provide talent support for the construction of hotel tourism brand.
improve economic benefits, and study the current situation and Countermeasures of hotel tourism brand construction. Hotels
should carry out top-level design and unified planning, reasonably allocate tourism brand resources, and promote and publicize
hotel services and hotel tourism brands. Hotels can build national brands to make hotels have certain characteristics, The hotel
should also train talents to provide talent support for the construction of hotel tourism brand.
Keywords
Hotel; Tourism brand; Construction strategy
Full Text:
PDFReferences
[1] Zhang Yuchi Analysis of tourism brand Internalization Based on grounded theory -- taking a star hotel as an example [J] Modern business, 2022 (08): 17-19
[2] Qi Xiaowei, Zheng Anqi Research on the strategy of hotel tourism brand construction of Jinjiang Group [J] Contemporary tourism, 2021,19 (04): 30-31
[3] Wenli Development of hotel industry under the background of optimization of tourism industrial structure [J] Mall modernization, 2019 (21): 117-118
DOI: http://dx.doi.org/10.18686/ahe.v6i16.5324
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