Research on the Development of Online Business Model of Hotel Tourism Enterprises
Abstract
With the rapid development of China’s economy and society, people’s pursuit of the quality of service industry is also
improving. The marketing management mode of hotel tourism enterprises has always been the focus of practitioners. Taking
the market demand of hotel tourism enterprises in the new situation as the starting point, this paper introduces the value and
significance of online business model, and puts forward relevant strategies to promote the development of online business model
of hotel tourism enterprises for practitioners’ reference.
improving. The marketing management mode of hotel tourism enterprises has always been the focus of practitioners. Taking
the market demand of hotel tourism enterprises in the new situation as the starting point, this paper introduces the value and
significance of online business model, and puts forward relevant strategies to promote the development of online business model
of hotel tourism enterprises for practitioners’ reference.
Keywords
Hotel; Business model; Development direction
Full Text:
PDFReferences
[1] Li Zhipeng Research on online tourism business model innovation under the Internet environment [J] Time honored brand marketing, 2020, (10): 40-41
[2] Wang Yanan Research on Optimization of online tourism (OTA) development model [J] Economic Research Guide, 2019, (22): 163-165
[3] Li Xue Research on the dynamic mechanism of China’s tourism enterprise business model under the background of Internet [J] Business economics research, 2019, (08): 122-124
DOI: http://dx.doi.org/10.18686/ahe.v6i16.5336
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