The Infl uence of Zhuhai Japanese Food Restaurant Quality on the Number of Internet Evaluations: from the Perspective of Brand Value Promotion and Catering Supervision

Abstract

In this paper, the generalized linear model is used to study the Japanese food restaurant quality in Zhuhai, Guangdong,China, and explore the problems existing in the Japanese food industry in Chinese mainland from three aspects: marketing, brand value promotion and catering supervision practice. At present, consumers pay more attention to the quality of food than the dining environment, which includes diff erentiation. There are certain problems in the pricing strategy of some Japanese food restaurant managers in Chinese mainland, so we should try to establish a more correct pricing strategy and use the Internet to promote brand value. In the practice of food and catering supervision, we used to only pay attention to the multiculturalism of employees, while ignoring the multiculturalism of customers.