Research on the Development of Experiential Tourism Products Based on Tea Culture

Abstract

In the process of cultural development, tea culture, as an important part of it, has a long cultural history and rich cultural connotation, and the development of experiential tourism products based on tea culture can eff ectively meet the spiritual and cultural needs of the public. In the current process of the gradual improvement of the public's personalized tourism demand, the development potential of experiential tourism is huge. Integrating the content of tea culture on the basis of grasping the characteristics of experiential tourism can continuously broaden new ideas for tourism development and achieve the development goals of tourism personalization, product characterization, service integration, experience creativity and so on. Innovating the development mode of tea culture through the development of experiential tourism products can also produce huge economic and cultural benefi ts in the process of driving the development of tea industry and tourism.