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Research on the Problem of Brain Drain in Beauty Industry

Xueyang Li, Yingxin Cao, Xujie An, Ling Xiao

Abstract


Under the circumstance of imperfect operation and management of beauty salons and increased staff work pressure,the problem of brain drain in beauty has occurred, which in turn aff ects the overall operation of beauty companies. Therefore,the Chinese beauty market is still in an irregular and immature development stage, and it is necessary to propose reasonable and complete solutions. This article takes Guangzhou Wellas Beauty Company as an example to study the problem of brain drain in the beauty industry. Through questionnaire survey and interview investigation, it is found that the beauty company has insuffi cient company management mechanism, unreasonable salary and remuneration, and excessive working hours that cause the body to be unbearable, etc. Problems, and fi nally put forward targeted solutions, and provide some reference suggestions for it and its peers.

Keywords


Beauty industry;Brain drain; Questionnaire investigation; Interview survey

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References


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DOI: http://dx.doi.org/10.18686/ahe.v6i17.5536

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