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Study on Influencing Factors of Sichuan Consumers' Sports Product Purchase Intention Based on Consumer Psychology Theory

Yong Cai

Abstract


The sporting goods market is one of the most lucrative industries, and most producers want to share and drive sales in its direction. This study aims to assess how consumer psychology can be a valuable discipline for improving consumer purchase intentions in Sichuan. The three objectives are to analyze the influencing factors of Sichuan consumers' purchase intention of sports products based on the theory of consumer psychology, to discover the influencing factors of sports consumer psychology, and to evaluate the marketing strategies in promoting sports products to the attention of Sichuan consumers.

Keywords


Sports Product; Purchase Intention; Consumer Psychology Theory

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References


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DOI: http://dx.doi.org/10.18686/ahe.v6i10.5589

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