Research on the Cultivation of Intercultural Business Communication Ability in College English Teaching

Abstract

As China enters the critical period of the new normal of economy, the international economic and trade industrial structure is gradually optimized and transformed. Cross-cultural business communication ability can not only promote cultural exchanges between different countries and ethnic groups and avoid differences caused by cultural differences, but also promote rapid economic integration and development. As an international language, English is the link between the two sides of the transaction. Therefore, it is very important for business people to be able to use English flexibly and in cross-cultural business communication. However, in the teaching practice of college English majors, teachers often ignore the cultural teaching of students, and only focus on the cultivation of language skills, especially the cultivation of cross-cultural business communication skills. This problem causes many students to lack intercultural communication skills. This essay analyzes how colleges and universities can cultivate students’ cross-cultural business communication skills, puts forward suggestions for improving talents’ communication skills and professional quality, and tries to give suggestions to reduce international business costs and risks.