International Business Strategy Assignment

Yiting Wang

doi:10.18686/ahe.v6i18.5698

International Business Strategy Assignment

Yiting Wang

Abstract

This paper analyzes the theory of external uncertainty of the “4-level framework”faced by enterprises, and discusses the relationship between this theory and the opposite strategic views of strategic stability and strategic change. At the same time, for enterprises facing diff erent levels of uncertainty and adopting diff erent strategic views, this paper gives corresponding suggestions on the choice of strategic posture and portfolio of actions.

Keywords

Strategic stability;Strategic change;External environment uncertainty;Strategy postures and actions

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References

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DOI: http://dx.doi.org/10.18686/ahe.v6i18.5698

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