Research on the Cultivation of Intercultural Communication Consciousness in Business English Teaching

Abstract

When people from diff erent cultural backgrounds communicate, intercultural communication awareness is indispen-sable. The awareness of intercultural communication in business English teaching has been gradually valued and widely studied.Although the English syllabus also lists cultural awareness among them, the theory of intercultural communication awareness training has not been closely related to teaching practice. Through the research, it is found that students’ awareness of cross-cultur-al communication is far from the actual needs of society and life, and there are great defi ciencies in learning motivation, cultural learning practice and learning initiative. Finally, this paper sums up several important constraints and training strategies for the cultivation of intercultural communication awareness.