A Survey of Linguistic Landscapes in Emerging Coastal Cities——Taking Taizhou City as an Example
Abstract
From the perspective of linguistic landscape, Jiaojiang District of Taizhou City is selected as the research scope, and 1134 authentic and effective linguistic landscapes on three main streets in the area are taken as the research samples to study the overall status of Taizhou linguistic landscape construction.It is found that the linguistic landscape of Taizhou City maintains a state in which Chinese is the absolute dominant language and English is the first auxiliary language.It also analyzes the differences between official signs and nonofficial signs from the perspectives of language choice, code orientation and sign conversion, and analyzes the use of characters in the linguistic landscape from the perspective of complex and simplified characters.These language use and differences not only reflect the principles of linguistic landscape construction such as power relations and full rationality, but also reflect the theory of language choice.English has an absolute advantage in the use of foreign languages in Taizhou's linguistic landscape, which reflects the general trend of globalization and the attitude and determination of Taizhou Municipal Government to seek an international road to urban development.
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DOI: http://dx.doi.org/10.18686/ahe.v6i24.5928
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