Influencing Factors of Health Promotion on Sport Products to Sichuan College Students During the Post-Pandemic Era
Abstract
With the continuous improvement of people's living standards, people pay more attention to physical exercise, and the quality requirements for physical exercise are getting higher and higher, and the cost of purchasing sports products is also gradually increasing. At this stage, college students are passionate about sports and pay more attention to the use of sporting goods. Therefore, studying the influencing factors of college students' willingness to purchase sports products can effectively improve the sales of sports products for college students. Therefore, based on the theory of consumer psychology and the theory of national health promotion, taking college students in Chengdu, Sichuan as an example, this paper discusses the influencing factors of national health promotion on the willingness of students to purchase sports products in Sichuan colleges and universities in the post-epidemic era.
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DOI: http://dx.doi.org/10.18686/ahe.v6i13.5947
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