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Analysis of Colleges Informal Groups’ Psychological Motivation in Online Public Opinion and the Guidance of Civic Politics-- Taking Hot Stem Culture as an Example

Zhihan Zhang

Abstract


In the present time, the information is updated rapidly, and the public opinion environment in colleges is becoming more and more intense, and all kinds of online information are flooding the social media of college students, which greatly affects them. Especially among some informal groups of college students, the public opinion is spread in the form of hot stems and spreads by fission. Based on this, this paper researches the informal groups of college students who spread stems in the online public opinion environment from the perspective of psychology, analyzes their psychological motives for creating and spreading stems, and provides them with targeted ideological guidance to help universities build a good public opinion environment.


Keywords


Informal Groups; Hot Stem Culture; Public Opinion Management in Colleges

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References


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DOI: http://dx.doi.org/10.18686/ahe.v6i13.6000

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