On the Translation of Cultural Image of Li Ziqi's Videos on YouTube
Abstract
Short videos have become the carrier of cultural dissemination in recent years. Li Ziqi, who uses traditional Chinese food, crafts, and culture as the video theme, got the Guinness World Record for the most subscriptions on YouTube Chinese channel in 2021. In order to reduce language barriers in overseas communication, there are English translations added in videos’ title and introduction. Because of different cultural backgrounds, the choice of translation strategies mustconsider the linguistic, cultural, and spiritual levels. Analyzing the Liziqi videos’ style and C-E translation text, it found that rewriting, omitting, and adding methods will supplement or reduce cultural connotations.
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DOI: http://dx.doi.org/10.18686/ahe.v6i14.6110
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