Research on the Brand Construction of Grass-Roots Party Building Work in Colleges and Universities From the Perspective of Curriculum Ideology and Politics

Abstract

Course ideological and political work and the grass-roots party building work in colleges and universities have a high degree of coupling in educating people. Taking curriculum ideology and politics as the starting point is conducive to injecting new connotations into party building brand building, and is conducive to enhancing the radiation force of party building work and the party building brand. Integration with education and teaching. The article takes the practice of “the most beautiful nursing and the most beautiful youth” party building work brand cultivation practice in the Nursing Branch of Qianjiang College of Hangzhou Normal University as an example, and proposes to establish the ideological and political awareness of the curriculum, deepen the brand connotation of the party building work; improve the linkage between the ideological and political work inside and outside the classroom, and innovate the party building brand Build a carrier; enhance the ideological and political integration education function of the curriculum, and enhance the infl uence of the party building brand.