Research on College Newspapers under the Background of New Media

Abstract

With the continuous development of science and technology,various new media have emerged in people’s vision.Under the background of the development of the new media era,colleges and universities have gradually become the dominant place of the campus mainstream media.Today,development is facing new diffi culties and new development opportunities.With the devel-opment of society,college newspapers have entered into a new development path.With the help of new media,they have realized their overall transformation,established the awareness of mass cultural innovation,and cultivated all media journalists and citizen journalists while using new media,so as to promote the school newspaper to adhere to its own independent cultural character and promote the integration and development of new media and college newspapers under the new media environment.