Reflections on Several Problems about Development of Yacht Tourism in Hainan

Abstract

When it comes to the yacht tourism in China, people will be bound to think of Hainan: which is surrounded by sea, and the beach is full of coast; where there is fresh air and beautiful environment; where "the environment is livable, promotes health, helps to keep in good health", and is like a fairyland on earth! The advertisement “please to Hainan to take a deep breath” on CCTV attracts many people to thumb up. But in the praise, an academician Zhong Nanshan provides a ranking about air quality issued by the WHO, which shows that Haikou, a city with the best air quality in China, is ranked the last 273th, but arouses deep worries and reflections of the author of this paper: in terms of yacht tourism, and the material foundation system establishment and optimization (air quality, coastline protection, wharf planning and construction, current situation of the yacht manufacturing), yacht talent shortage and training, service consciousness cultivation and intensification, and so on. This paper tries to provide suggestions and countermeasures on yacht tourism in Hainan through analysis on the above problems.