Challenges and Strategies for Improving College Classroom Teaching Eff ect under the New Media Environment

Abstract

The development of new media has facilitated the acquisition of information and had a major eff ect on the teaching method. On the one hand, the popularity of mobile terminals, such as mobile phones and tablet computers, has increased the channels for college students to obtain information, but it has also distracted their focus in the classroom. On the other hand, the development of video, audio and other media content has provided more and more vivid teaching materials and teaching methods for the classroom teaching. In order to capture students’ attention in the classroom and improve classroom teaching eff ectiveness in the information explosion era, teachers must comprehend the characteristics of the new media era, understand young students’interests, use new media tools eff ectively, and rely on new communication methods and content forms to enhance the classroom’s interactivity, vividness, and interest.