Research on Business English Translation for Cross-Border E-Commerce

Abstract

In recent years, many higher vocational, secondary vocational and colleges have set up cross-border e-commerce English or translation courses, and more and more researchers are engaged in cross-border e-commerce. However, there is no unifi ed understanding of the defi nition of “cross-border e-commerce. This article attempts to clearly defi ne the concept of“cross-border electronic commerce. The author believes that the defi nition of “cross-border e-commerce” can be divided into broad and narrow. Translation teaching for cross-border e-commerce may include all translation activities related to cross-border e-commerce, including platform translation and related consulting translation. At a smaller level, cross-border e-commerce refers to text translation in cross-border e-commerce. English includes: English online service, promotion of English and actual operation of English. Therefore, teachers need to reasonably carry out business English translation teaching activities based on cross-border e-commerce for reference.