Teaching Reform of Brand Image Design Course Based on Project Teaching Method

Abstract

With the acceleration of the current education deepening reform process, it has a certain impact on the teaching of the main courses of visual communication major, and pays attention to practice-oriented teaching reform. Therefore, this paper mainly explores how to use project teaching method to improve the teaching quality and level in the teaching reform of brand image design course. This paper analyzes the application value of project teaching method in the current brand image design teaching,and points out that it can improve students’ market awareness and brand planning ability. And explore the specifi c application of project teaching method, through the introduction of school-enterprise cooperation projects, competition projects, entrepreneurial projects, etc., to provide a basis for the effi cient development of teaching activities. Finally, from the aspects of curriculum content,teaching methods and teaching principles, this paper studies the reform strategy of brand image design curriculum teaching,aiming to provide reference for relevant curriculum reform and teaching activities.