How to Eff ectively Carry out Ideological and Political Education for College Students from the Perspective of Financial Media

Abstract

Financial media is a new way of information dissemination produced by the rapid progress and development of contemporary information technology, which plays a great advantage in ideological and political education in colleges and universities. At present, because many teachers still adhere to the traditional educational ideas and teaching methods, and do not eff ectively combine the integrated media with ideological and political education, the ideological and political education classroom is too boring and tasteless, and students cannot eff ectively receive ideological and political content. The eff ect of political education is poor. The eff ective application of integrated media to the ideological and political education of college students is in line with the development trend and education trend of the current era, and can eff ectively penetrate ideological and political education. Therefore, contemporary college teachers should pay full attention to the integration of media and ideological and political education, and promote the eff ective development of ideological and political education for college students by carrying out diversifi ed activities and optimizing the educational environment.